BETA: Automatically translated from Basque, translation may contain errors. More information here. Elhuyarren itzultzaile automatikoaren logoa

Do women also care at home about buying gifts?

  • Studies say that women are in charge of buying gifts. Immersed in the Durango Fair and close to Christmas, it seems a good topic to talk about the reality the surveys show, the excuses men put and the concept of "invisible mental load" women have.
Opari gehienak emakumeek erosten dituzte, arropa baldin bada alde handiz, baina haurrentzako jostailuak erosten ere emakumeak dira gehiengoa. Argazkia: Racool Studio / Freepik

06 December 2023 - 04:38
Last updated: 07:47

The topic has been extracted in the informal colloquium: The Christmas dinners are still attended by the women of the house, for having everything prepared and ordered... and for gifts. "To buy, and from all that is behind: to look at the tastes and needs of the person we are going to give away, to take time to think what the illusion will do, to pamper in the election, to look at the details...", adds the interlocutor.

Although our conversation has no statistical value, in the research that has been done there is nothing more to trace a little, to corroborate the belief that most gifts are bought by women, by far in the case of clothing, but it is also women who buy toys for children, and if technology involves more men. A survey this year reveals that more than half of the women of EE.UU. They also buy the gift they have left to give it to their partner or their children and give it to them.

In the background, of course, there is education and expectations based on gender, and it is called “invisible mental load.” What is more, burden or invisible, it is not clear

"We don't like agglomerations."

In some of these surveys we've read that men are unable to find the perfect gift and don't want agglomerations or tails. Well, man or woman, nobody likes. That getting right in clothes is impossible, that we have bad taste, that the person we're going to give away is "very difficult" -- you've also heard around you to get rid of buying gifts.

In the background, of course, there is education and expectations based on gender, and it's called "invisible mental burden." This burden includes domestic organization, agenda, commitments… and, in this case, gifts. After all, the gift has a great deal of dedication, mime, often head breaking, and time, as has been mentioned. The band that constitutes this invisible burden is endless and the most common thing is for women to fall out of the back, since these tasks are often assumed as their responsibility. What's more, load or invisible, it's not clear.


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