argia.eus
INPRIMATU
Hysterical materialism
New campaign
Uxue Apaolaza Larrea 2023ko ekainaren 13a

The campaign concluded, and a person with little desire to talk about the election results announced the campaign again, a wheel with little current relationship with reality (as it was unpleasant to see reality), an emotional fiction that attributes everyday reality to the headlines. An activity that socialdemocratizes us. I'm not going to lie to you, I'm going to rub my hands, we're going to get rid of the Salvame party again, and the campaigns are a good substitute, because I stick to many places, the ones here, and the ones in Argentina, especially, to get away from reality, to have fun.

Each party chooses their campaign themes and dossies. Day-to-day does not have much resemblance and issues may be more linked to reality (care) or more fantastic (ETA). If there are floods, some metaphor, some place and some photography, with catiusca; if it is a machista murder “I want to start by reminding you again…”, some silence, and “it’s time to rejoice”. No? Because the hired bankers also have to go ahead, all the machinery being put in place (in some series I have especially enjoyed the tents of the campaigns: The good wife, The West Wing, Vota Juan).

But it is also not appropriate to move too far from reality, at least since your voter believes that it is a reality. For example, if you come to Euskal Herria to look for the left-wing vote, to turn the bronca to EH Bildu is to move away, even to completely blur the clamour for the public school at the expense of Herri Urrats, even to put candidates that are not resolved in Euskera, and that the Basque is undemocratic... in Spain it is to punish the feminist minister because it is true. The poor Spanish left-wing voter will have to be greatly socialized.