About 15 years ago, most social networks functioned as a public square. With the development of clouds, artificial intelligence and telecommunications media, social networks increased knowledge of the lives, behaviors, habits and thoughts of their users. This allowed social networks to channel through advertising many consumption and behaviors of people towards telecommunications corporations. Also, Covid-19 meant the need to increase digital experiences, and these corporations experienced exponential growth.

However, the news from Twitter and Facebook (mass layoffs) tells us that something is changing. It seems that your current business model, related to advertising, is not going to be enough in the near future to meet your ambition, among other things because of the crisis the world is experiencing, perhaps because the way algorithm regulation is becoming a threat to this business model, or because new alternatives are being imposed (Tik Tok).

And where will these business models go? They seem to want to add value to their networks. Turn added value into a source of direct revenue for users, so far indirect. Money, as current data, can be shared digitally among people, and being the money transaction a fundamental dynamic in people's lives, it makes sense for them to associate this added value with money. Through their social networks they want to give way to anything that can be put into value with money (work, creation, trade, loans, initiatives...). If users see value in this dynamic, they can be willing to pay, and social networks can diversify the revenue associated with their business model, also obtaining advertising user fees. Users will be a good source of raw materials, products and money on these social networks.