argia.eus
INPRIMATU
New technologies and the puppy of the dog
Eneko Olasagasti @enekoOlasagasti 2010ko abenduaren 22a
Ines Urrutia
I’m made to the point of disgust, neck, coconut, not with new technologies but with the use that some people do around them. I don't think they're doing it to justify themselves again. How many events, conferences, workshops, meetings, forums, etc. are organized under this heading? How much money is spent on this? How many scholars, scholars, pseudo-connoisseurs live at the expense of this, at the expense of all? And for what? Don’t they often repeat the same thing? And the magic word: digitalization. Everything revolves around digitalization today, its need, its strategic value, its inevitability. I see it as equivalent to the old type of approval.

And what I said: why? To justify the fact that several organizations do something? To show that we are also in tune with the new times? To justify the salaries of people from different departments? The pure superficialities. And where's the mummy? What are we going to fill all these new tools with? Who is responsible for re-filling these new technologies with content? With the exception of a few no one. We hear over and over again about our field, about the audiovisuals, about the need to adopt new supports. That consumption habits are changing. And that histories should not be thought of for traditional supports from now on. That the future is in the web, in mobile, in new technologies. And in the meantime, we feel trapped in the net. Why and where will the money come from to finance these stories? That’s what we’re looking for, but there’s no mention of new funding. Use it, spread it, but who pays? The customers? And how do you do that? Because we're also gratuitous.

Because we spend little money on candy and how much cellophane. But even if the package is beautiful, we want to eat the candy, because cellophane is ingestible. The food is inside. “How” is very important, of course, but the most important is “what”. There's a lot of statistics, but I'm missing one. I imagine that this could be applied to all areas. But in our country it is very evident, if only indications, in the absence of data. I would like to know how many people live from conception and production in the audiovisual field and how many are, forgive me, but parasitic. That is, those who live at the expense of what others have done. Functionaries, organizers, experts, consultants, scholars, lawyers, economists, critics, film festivals, meetings, conferences... Will it be necessary but so much? How much money is devoted to creation and production and how much to paraphernalia?