“In the U.S., we’ve been working with script changes for the past nine months, they host a lot of meetings and what they want is for you to bring your personal touch. The idea is to continue making their own brand, but with special flavors. As if it were Coca-Cola 0, Coca-Cola light, Coca-Cola without caffeine, always Coca-Cola, but with a different flavor, that’s why they bring people from outside looking for new touches.”