Although I don’t have any of these devices in my house, the listing has aroused my interest and I’ve turned to the company’s website to request information. As soon as I opened the page, I found the hashtag #ecofriendly and saw where the key is. Companies use anything when it comes to finding their place in the market, and today, being edozerfriendly helps you win customers. Superficial hypocrisy predominates. But the problem was profound.

By this I do not mean that the capsules themselves are not compostable. I'm sure they will. But wouldn't it be more ecofriendly to consume coffee differently? In the time before the nespresso machines we were all very happy. But the market came and created a new need for us. He told us that there was nothing better at home than having coffee in a bar. With the idea of grace and exclusivity well-recorded in the head, many people think they can't live without it. The market has created the problem and the market has brought us the supposed solution. Winning money, how not. As long as they continue to deteriorate the environment.

Continuing with the reflection, another question. Wouldn't it be more ecofriendly if we didn't consume coffee? Coffee is a plant in tropical areas. Brazil, Vietnam and Colombia are the countries with the highest production, respectively. All away from us. Conversely, the highest levels of consumption occur in developed countries in temperate and cold zones. In 2007, for example, Finland recorded the highest per capita consumption. And what more coffee imported the United States. Rather than relying on the data, it is enough that the next time you drink coffee ask: What's happened before I get this coffee that I have in my hands? Where does this that I'm drinking come from? How many kilometres have you travelled? How did they bring it? It is clear that the coffee that has come to you from South America or Asia have brought it by plane, have used oil-derived plastic to create a closed envelope, etc…

From today on watch and see how you will find hundreds of companies and products claiming to respect the environment. Immersed in the energetic race of sustainability, they will use all the resources needed to become even more sustainable than their counterparts. The main objective of our society is, along with enrichment, visibility. But on the road they will continue to destroy the environment.

We have read this opinion in the URIOLA medium and brought it under the CC-By-SA license to ARGIA.